Nunny & Pheebs is a small-batch ice cream brand I founded in 2022 with a simple goal: to make ice cream that feels both nostalgic and inventive. I developed the brand from the ground up — naming, visual identity, tone of voice, and packaging design — crafting a look that balances childhood whimsy with modern minimalism.

The logo and typography reflect a hand-crafted warmth, while color and pattern bring out the personality of each flavor. Each pint and treat is designed to feel like a small discovery — familiar but unexpected, like a flavor memory reimagined.

As the brand evolved from pop-up booth to food cart, the design system expanded to include event signage, social content, and custom packaging solutions. The result is a cohesive, joyful identity that reflects the spirit of experimentation at the heart of Nunny & Pheebs.