BRAND IDENTITY

Nunny & Pheebs Ice Cream

Visual Identity, Packaging, Art Direction

Nunny & Pheebs is a small-batch ice cream brand I founded in 2022 with a simple goal: to make ice cream that tastes good and brings joy. I developed the brand from the ground up — naming, visual identity, tone of voice, and packaging design — crafting a look that balances childhood whimsy with modern minimalism. The bunny is a nod to my daughter’s bestie stuffie, named “Nunny” that is always there for her when she needs comfort.

As the brand evolved from pop-up cart to retail presence, the design system expanded to include event signage, social content, and custom packaging solutions. The result is a cohesive, joyful identity that reflects the spirit of experimentation at the heart of Nunny & Pheebs.

Photography provided by Katherine Takata, Pamela Beilstein.

123 Pho

Visual Identity, Exterior Signage, Interior Menu Displays

For 123pho, a growing Vietnamese restaurant with three locations across Southern California, I led a comprehensive brand development that brought cohesion, clarity, and aesthetic to the guest experience.

The project included a new logo system that modernizes the brand while honoring its roots, exterior signage designed to stand out in busy retail environments, and a full suite of interior digital menu boards that improve readability and flow. I also designed takeout menus that balance bold visuals with clean typography, making the brand feel both approachable and contemporary.

Across every touchpoint—inside and out—the updated identity helps 123pho present a consistent and memorable experience for customers at all three locations.

Rustling Aspen Farm

Visual Identity, Merchandise, Market Banners

For Rustling Aspen Farm — a charming, small-scale farm near Midway, Utah — I developed a cohesive brand identity that brings their natural, sustainable spirit to life. The work includes a fresh logo, bold market banners, and thoughtful gateway signage that invites visitors in.