NABSA State of the Industry
Shared Micromobility Report
Visual Identity, Annual Report, Social Media Graphics
For NABSA’s 2019 State of the Industry Report on Shared Micromobility, I developed a complete visual identity that translated complex, data-heavy content into a clear, engaging, and accessible publication. The brand style—now still in use five years later—set the foundation for how NABSA communicates industry insights across all subsequent reports. The report was published in both English and Spanish.
San Jose Better Bike Plan
Visual Identity, Iconography, Infographics
For the San Jose Better Bike Plan 2025, I developed a vibrant, eye-catching visual identity that brings the city’s vision for safer, smarter biking to life. Using a bright color palette and bold, simple graphics, the design helps convey planning information clearly and invites community engagement. The overall look strikes a balance between cheerful and authoritative — making technical content approachable and encouraging public support for the initiative.
